Gen Z Insights: Top 5 of 2022
2022's most powerful Gen Z insights, voted by our community
As we over at dcdx close our books and wrap up for the year, we wanted to say a quick thank you to all of you for the support you’ve shown us. Quickly (and then we’ll get you this year’s top 5!), we wanted to share with you what we accomplished this year:
2021
Full-time employees: 2
Gen Z’ers in our network: 30,000+
2022
Full-time employees: 5
Gen Z’ers in our network: 120,000+
AND an absolutely mind-blowing list of brands, agencies, and non-profits we had the privilege of working with.
In 2023, we are entering stronger and more ambitious than we’ve ever been (ft. a new hire from BeReal), with a laser-focused mission to use human-centered research to build Magnetic Brands for Gen Z, and with a shared belief that unites all of us under one purpose: to make the future human.
And we just got featured again in Digiday in “Here’s what the major platforms Meta, TikTok, Twitter, others are likely wishing for this holiday season”. Check it out!
Gen Z Year in Review: Top 5 Insights from 2022
ICYMI: Here are the 5 most-read pieces from this year:
5) ⚠️ BeReal ⚠️: New Data and a Final Prediction
A look at our tracking of BeReal and its future with Gen Z, examining how it will adapt and evolve with culture, along with a prediction for what its future holds.
4) The Evolution of Rewards: A Path to Decentralized Finance
We explored how Gen Z can lead to the world’s adoption of DeFi and web3 through one simple but powerful feature that nearly every brand already uses.
3) 💌 Dating Gen Z: Two Opposing Truths
We questioned what happens when a generation grows up with unprecedented access and exposure to sex and relationships, and the impact that is having on Gen Z dating behaviors. A personal favorite piece of mine!
2) 🕺 The Nostalgic Majority: 97% of Gen Z feel nostalgic
Amidst all the conversation and buzzwordiness of “nostalgia”, just how nostalgic really is Gen Z, and why? 1,500 Gen Zers weighed in to help us figure this out.
and drum roll please…🥁🥁🥁🥁
1) Instagram's 3D avatars mean...well...what?
Our #1 most-read piece of 2022 featured Instagram’s new launch of their 3D avatars, and what that means for our digital future in the “metaverse”.
That’s all she wrote in 2022! To kick off 2023, we’ll be releasing our report with WildAid: Gen Z and the Climate Crisis: From Eco-Anxiety to Eco-Action, followed shortly thereafter by Gen Z’s Top 25 Most Magnetic Brands of 2022. Much, much more to come from us and the team at dcdx.
Thank you all again for your support throughout the year. What was just a Gen Z’er with a dream is now a motivated team and a vibrant community of people from all across the world in the collective pursuit of a more human future.
Hasta la próxima!