Archive - In The Loop on Gen Z

How TikTok Shop is Ruining TikTok

“A lot of my friends are deleting tiktok”

Feb 8 •

October 2023

From Digital Natives to Digital Captives

How the Internet Changed Gen Z

Oct 23, 2023 •

September 2023

The Crisis of Gen Z Men

Young men in today’s society are becoming lonelier, less sociable, less educated, more polarized, and more radicalized. We are at risk of creating a…

Sep 8, 2023 •

July 2023

The Paradox of Gen Z

Addressing the one question we get over, and over, and over again on Gen Z

Jul 17, 2023 •

April 2023

Life Without TikTok: Gen Z in a TikTok-less World

As a ban looms, we explore the critical thought exercise: what would a TikTok ban mean for Gen Z, and for the brands trying to reach them?

Apr 10, 2023 •

February 2023

Hopelessly (Out of) Love and Super Bowl Gen Z Viewership 🏈

What percent of Gen Z'ers watched the big game? The ads? The halftime show? And in Valentine's Day-style: does Gen Z believe it is even possible to find…

Feb 14, 2023 •

🍋 Where Starry Went Wrong

Lessons on Launching a "Gen Z" Brand: PepsiCo's launch of Starry gives us an invaluable lesson in what it takes to win over Gen Z.

Feb 6, 2023 •

January 2023

💞 The #corecore signal, Snap shows identity, and Trend Cycles

What matters this week for Gen Z: getting deep with #corecore, the divergence of social media, and the value of a trend in 2023.

Jan 30, 2023 •

🌼 Flowers, Flip Phones, and Tough Davos Takes

Discord acquires Gas, the flip phone takeover, workplace confusion and Miley's big new hit are the topics that matter to us on Gen Z this week at dcdx.

Jan 23, 2023 •

December 2022

Gen Z Insights: Top 5 of 2022

2022's most powerful Gen Z insights, voted by our community

Dec 21, 2022 •

Is Instagram Actually Over?

New data on Gen Z provides an unseen lens into Instagram's future.

Dec 2, 2022 •

November 2022

🔥 Gas App and The Premise of Positivity

What social media's new fleeting king unveils about true consumer (and founder) behaviors

Nov 2, 2022 •

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