Archive - 24/Z

Not Banned, But Broken?

Gen Z's evolving relationship with TikTok in a post-unbanned world

Feb 4 •

January 2025

A Post-TikTok World: What Now?

What will Gen Z do with an extra 2 hours per day?

Jan 17 •

November 2024

The Great Awakening

A new era for Digital Captives

Nov 21, 2024 •

October 2024

The Trend Tragedy of the Commons

What a post-mortem on demure reveals about the truth of trend-hopping

Oct 31, 2024 •

September 2024

August 2024

The Risk of Being Relevant

9 in 10 Gen Z'ers think brands saying "bestie" is cringe.

Aug 21, 2024 •

Is all UGC good UGC?

What Starbucks can learn from Chipotle's negativity, and all user-generated content is good user-generated content

Aug 16, 2024

Influencer Fatigue and Gen Z's Declining Beauty Buying 💄

This week we explore the emerging narrative on influencer fatigue, "underconsumption core" and if Gen Z walks the social talk.

Aug 9, 2024 •

The Shareholder Value of User-Generated Content

New data measuring the shareholder value of user-generated content (UGC).

Aug 2, 2024 •

July 2024

🍗 The Mental Effect of Protein

Why chicken, protein desserts and protein products are surging in popularity with Gen Z

Jul 26, 2024 •

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