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Offline Weekly: Edition #1 🀄
NYC Backgammon Club, East Never Loses and Knightcap Chess
Published on Offline Weekly
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May 21
Magnetic Fields: The Third Law of Culture
What Taco Bell's new crunchwrap shows us about how brands can influence - and create - organic conversations online.
Mar 7
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Magnetic Fields: The Third Law of Culture
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Not Banned, But Broken?
Gen Z's evolving relationship with TikTok in a post-unbanned world
Feb 4
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Not Banned, But Broken?
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💙 or 💜?? Emoji symbology with Gen Z
May 4, 2022
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💙 or 💜?? Emoji symbology with Gen Z
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The Risk of Being Relevant
Aug 21, 2024
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The Crisis of Gen Z Men
Sep 8, 2023
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The Crisis of Gen Z Men
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Less Connected for More Connection
Sep 12, 2024
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Less Connected for More Connection
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The Trend Tragedy of the Commons
Oct 31, 2024
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The Paradox of Gen Z
Jul 17, 2023
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A Post-TikTok World: What Now?
What will Gen Z do with an extra 2 hours per day?
Jan 17
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A Post-TikTok World: What Now?
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The Great Awakening
A new era for Digital Captives
Nov 21, 2024
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The Great Awakening
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The Trend Tragedy of the Commons
What a post-mortem on demure reveals about the truth of trend-hopping
Oct 31, 2024
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The New Rules of Influence
How new data on UGC shows the shifting tides in influencer dynamics
Sep 27, 2024
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Less Connected for More Connection
Why Gen Z is vanishing from Instagram and what privacy means today for Gen Z.
Sep 12, 2024
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From Relevance to Resonance
7 in 10 Gen Zers say keeping up with what is relevant is either exhausting or pointless.
Sep 5, 2024
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From Relevance to Resonance
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The Risk of Being Relevant
9 in 10 Gen Z'ers think brands saying "bestie" is cringe.
Aug 21, 2024
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