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Not Banned, But Broken?
Gen Z's evolving relationship with TikTok in a post-unbanned world
Feb 4
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Not Banned, But Broken?
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A Post-TikTok World: What Now?
What will Gen Z do with an extra 2 hours per day?
Jan 17
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A Post-TikTok World: What Now?
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The Great Awakening
A new era for Digital Captives
Nov 21, 2024
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The Risk of Being Relevant
Aug 21, 2024
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The Risk of Being Relevant
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The Crisis of Gen Z Men
Sep 8, 2023
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The Crisis of Gen Z Men
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Less Connected for More Connection
Sep 12, 2024
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Less Connected for More Connection
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The Trend Tragedy of the Commons
Oct 31, 2024
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The Paradox of Gen Z
Jul 17, 2023
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The Paradox of Gen Z
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The New Rules of Influence
Sep 27, 2024
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The Trend Tragedy of the Commons
What a post-mortem on demure reveals about the truth of trend-hopping
Oct 31, 2024
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The New Rules of Influence
How new data on UGC shows the shifting tides in influencer dynamics
Sep 27, 2024
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The New Rules of Influence
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Less Connected for More Connection
Why Gen Z is vanishing from Instagram and what privacy means today for Gen Z.
Sep 12, 2024
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From Relevance to Resonance
7 in 10 Gen Zers say keeping up with what is relevant is either exhausting or pointless.
Sep 5, 2024
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From Relevance to Resonance
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The Risk of Being Relevant
9 in 10 Gen Z'ers think brands saying "bestie" is cringe.
Aug 21, 2024
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Is all UGC good UGC?
What Starbucks can learn from Chipotle's negativity, and all user-generated content is good user-generated content
Aug 16, 2024
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Is all UGC good UGC?
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Influencer Fatigue and Gen Z's Declining Beauty Buying 💄
This week we explore the emerging narrative on influencer fatigue, "underconsumption core" and if Gen Z walks the social talk.
Aug 9, 2024
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dcdx
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Influencer Fatigue and Gen Z's Declining Beauty Buying 💄
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